Morphe is a rule-breaking beauty retailer that offers professional-grade make up at affordable prices. Founded in 2008 among the artists and influencers of Los Angeles, Morphe inspires creativity with high-performing make up brushes, richly pigmented shades, and flawless formulas.
Morphe Cosmetics, legally known as Morphe Holdings and stylized as MORPHE, is a cosmetics and beauty manufacturer founded in Los Angeles, California in 2008 by siblings Chris and Linda Tawli with the partnership of Summit Partners. MORPHE assists in the retail and distribution of beauty and personal care products.
General Atlantic, which also owned Too Faced Cosmetics before selling it to Estee Lauder Companies Inc (EL.N) in 2016, will complete the deal with Morphe in the coming weeks, the sources said on Thursday.
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Morphe Cosmetics - Makeup | Ulta Beauty 